And that was before we upgraded our app.” As an unexpected bonus, NPR also found when “. A Microsoft blog post ( bit.ly/2e30plQ) quoted Ben Schein, product manager at NPR, as saying, “Seventy percent of NPR listeners use Windows devices, and we’ve seen a 50 percent increase in their listening time just since Windows 10 came out. Targeting Windows dramatically increased engagement with NPR’s content. NPR One delivers a curated stream of public radio news, stories and podcasts to its users. Consider NPR’s experience with its app, NPR One ( ). It’s also about boosting engagement across all the devices you support. But it isn’t just about the number of Windows-based devices. That’s more than 400 million potential sockets for your app. The UWP allows you to write apps that run on desktops, tablets, phones, Xbox, HoloLens and Internet of Things (IoT) devices. We want our apps to be used-and used regularly-to make the most of in-app purchases, advertising, content contributions to build the app’s ecosystem and so on. Why should you target your app for the UWP? App engagement-that’s why. What you might not be aware of is that you can use these same tools to target the Universal Windows Platform (UWP), reach more than 400 million devices, and increase downloads and engagement across iOS and Android devices at the same time. You also know about the benefits of using Xamarin.Forms to reuse your UI across Android and iOS while retaining the freedom to take advantage of unique platform capabilities. If you use Xamarin to target iOS and Android, you know about the benefits of developing for multiple platforms using one programming language and shared code. Volume 31 Number 12 Xamarin and the Universal Windows Platform

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